Coinbase ‘Free Bitcoin’ Super Bowl Ad Causes Site to Briefly Crash

Coinbase’s bold QR-code ad led to a free Bitcoin promotion that was so popular it crashed the site.

Coinbase made the first big crypto splash during this year’s Super Bowl after the company aired a bold commercial that consisted of nothing but a QR code floating around the screen for 60 seconds.

The ad also quickly flashed a Coinbase URL at the end, leading to a website displaying a promotion for $15 in free Bitcoin for new customers who sign up in the next two days.

The Coinbase commercial appeared to be a success—perhaps too much of one. Shortly after it aired, people tweeted that the company’s site and app had crashed.

WTH is this square bouncing on my screen. I thought my TV cut off.

— Marty Smith (@MartySmithESPN) February 14, 2022

The outage didn’t last long as Coinbase site was up a few minutes later, including its homepage that displayed the giveaway promotion along with messages like “Less Talk, More Bitcoin” and “WAGMI.”

@coinbase just saw more traffic than we've ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humbled to have been witness to this. #WAGMI

— Surojit (@surojit) February 14, 2022

Meanwhile, the ad itself has elicited plenty of buzz on social media, something that an editor at AdWeek noted will no doubt please Coinbase’s marketing team:

Coinbase marketing team right now pic.twitter.com/yx3mjSHmRN

— David Griner (@griner) February 14, 2022

Others noted the ad’s ultra-low production costs compared to a typical Super Bowl commercial. And one crypto commentator called attention to Coinbase’s technical meltdown, but praised the ad as clever and original:

Coinbase reportedly spent $14M on this QR code commercial. Brilliant. pic.twitter.com/E1MSGpzxWk

— The Metaverse (@themetav3rse) February 14, 2022

Finally, the ad appeared to make a special impact with a certain market segment that, unfortunately for Coinbase, don’t buy crypto. Behold this dog’s fascination with the floating QR code:

Zonk was extremely interested in the tv for the @coinbase #SuperBowl commercial 🤨😆 pic.twitter.com/ZDZGfmAHWq

— Haley Spracale (@haleymspracale) February 14, 2022

The Coinbase ad was hardly the only crypto ad to air. Rival FTX also made its Super Bowl debut with a commercial featuring comedian Larry David, while ads by Bud Light and Turbo Tax also mentioned cryptocurrency.

Original Source :decrypt.co

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